Email marketing is a high response and opportunistic medium for communicating with customers, and if executed right, has the power to bring huge benefits to your business. No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing. If targeted correctly and message crafted aptly, e-marketing can help you deliver the right content to the right prospect at the right time and continuously achieve high response rates from quality prospects, that’s why Microsoft sends out over 20 million e- marketing emails every month.
Here are just some of the benefits
Costs incurred in designing, executing, testing, sending and receiving an email is up to 78% less for a run of 5000 over paper-based direct mail version. When you add e-mail to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising.
We can innovatively initiate campaigns using graphics, videos, music, quiz, game or whatever that will be of interest to your prospect, to grab his attention and interest immediately.
Email enables you to personalize and greet every person you target. This helps in creating a special bond with the prospects.
Our software will accurately measure the click-through rate, conversion rate, how a person arrived at your website, and more, to enable us to assess the success of different email campaigns.
Since pre-packaged and custom-built lists are available, you could reach only those who might require your services, solutions or products without bothering those who do not. You can select each one of your targets based on geography, type of business, age, income, spends, and many other parameters.
Opt-in or unsubscribe options
Emails contain opt-in and opt-out options which help you to shortlist your prospects and reach only the ones genuinely interested in your offerings.
The time it takes to receive responses through e-mail is 1 to 3 days, where you will get maximum responses on day one itself, while a direct mail campaign would take minimum 7 to 12 days to generate any responses. Further, responding to a direct mail is more cumbersome, while a person can respond to an email immediately.
Executing an email campaign is simple and we can do it sitting in our office and show you the results while you’re sitting at your desk in your office without any extensive resources.
Why it works
Email marketing works for a variety of reasons…
It allows targeting
It is data driven
It drives direct sales
It builds relationships, loyalty and trust
It supports sales through other channels
Modern email marketing services and solutions support database integration, segmentation and various other tricks and techniques for improving the targeting of outgoing messages. Advanced methods generate on-the-fly emails customized down to an individual recipient basis.
And every email campaign you send out generates a heap of actionable data you can use to refine your approach and messages.
Email promotions and offers generate immediate action: sales, downloads, inquiries, registrations, etc. Informative email newsletters and other emails send people to offline stores and events, prepare the way for catalogues, build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty. All in all, a pretty good way of going about your marketing business. But…
Let’s not get carried away
Just like a garden only bear’s fruit when managed properly, well it’s exactly the same principal with email marketing. We know it can work, but we have to get the basics right. The basics of building a list of people who want to hear from you, crafting a message, and ensuring the emails get through to those on that list.
And once we have the basics right, there’s a whole spectrum of more sophisticated tactics we can employ to drive further success. This is simply because there is always plenty of room for improvement and plenty of rewards waiting for our customers who wish to improve.
I want to start my email campaign what happens next?
Firstly one of our senior advisors will discuss with you the options for the first email shot such as a special offer, or the offer of a new product or service etc.
Our in house designers and writers will then design and write the content of the first email. This process will take no longer than 4 working days.
We then send all your prospective customers the email promoting your products or services and then three days later one of our senior advisors will personally guide you through the analysis on your computer.
Our software will tell us, in real time, how many emails were opened, how many then clicked the link to your website, and how many were deleted and how many opted out of receiving your email again.
Then while you deal with the new business generated from the first email shot our analysts and designers we will plan the next attack.
We will use the data from the first email shot to finely tune the wording and graphics ready for the next one.
And remember every email campaign we send out generates a heap of data which we can use to refine our approach on the next one.
We should always able to achieve a minimum of a 1% worst case scenario and up to 2% or possibly more, so on just 10,000 emails at a minimum of 1% you should achieve a minimum of 100 new customers per 10,000 emails.
Also we can incorporate your existing customers email addresses into the email shot so you can now keep in touch with them on a monthly basis by reminding them of your service or offering them a new service or product or even letting them know about a special offer. Undoubtedly you will probably have some questions before you proceed with your email campaign which one of our senior advisors will happy to answer.
Please call Felix Goldman on 0151 703 0509.